Antisemitism controversy spurred Adidas to end billion dollar deal with Kanye West

According to reports, Yeezy branded products account for approximately 10 percent of Adidas’s annual revenue.

The company cuts ties with the artist and fashion designer, formerly Kanye West. It was marking the end of a partnership that made Adidas billions. The artist’s repeated brazen antisemitic and offensive remarks have soured the relationship.

After weeks of mounting public pressure, the German sportswear company broke its silence. Instead, it announced that it would immediately end production of all Yeezy-branded products and cease payments to Ye and his companies.

Citing the following: Adidas “does not tolerate antisemitism and any other sort of hate speech,” the company said in a statement, adding that “Ye’s recent comments and actions have been unacceptable, hateful and dangerous.”

 Adidas had previously announced it was reviewing its collaboration with Ye and his Yeezy brand soon after the artist sparked outrage for wearing a “WHITE LIVES MATTER” T-shirt at his Paris Fashion Week show. In the days that followed, he made antisemitic comments on Instagram and Twitter — triggering suspensions. 

7 thoughts on “Antisemitism controversy spurred Adidas to end billion dollar deal with Kanye West

  1. We must never substitute a doctrine of Black supremacy for white supremacy. For the doctrine of Black supremacy is as dangerous as white supremacy. God is not interested merely in the freedom of black men and brown men and yellow men but God is interested in the freedom of the whole human race, the creation of a society where all men will live together as brothers

    Martin Luther King, Jr.

    1. Absolutely! I wish people just live. Instead of getting caught in the web of foolishness. I try to take my cue from the life of Jesus Christ. Thanks so much for stopping. We need more people like you in the world.

    2. First they came for the Communists
      And I did not speak out
      Because I was not a Communist

      Then they came for the Socialists
      And I did not speak out
      Because I was not a Socialist

      Then they came for the trade unionists
      And I did not speak out
      Because I was not a trade unionist

      Then they came for the Jews
      And I did not speak out
      Because I was not a Jew

      Then they came for me
      And there was no one left
      To speak out for me —Martin Niemöller

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